On of the earliest “oooh an aah” moments in WoW was clicking on a chair and see my character sitting on that chair, it was an exciting moment; i can click on things and something will happen, only to find that things to click on are few and mostly related to quests.
MassivelyOP published an article about Project Gorgon, the game have this great feature where you can click on almost anything and you’ll see a square around it with a button, which mean you can interact with that object, sometimes the game offer multi options to interact with things.
By doing that the game offer a rich world where the player can slow down and truly explore everything, and the game reward explorer by offering hidden content and new places.
Project Gorgon by the way is an MMO developed by a team of 2 people, the game is early access but unlike many early access games; the game is playable and the developers are active and adding more features and content.
Back to WoW, now i ask you to do this, go to your favorite place, a city or a quest hub, look at every object and imagine what the game could offer you if you clicked on that object, more than that, imagine the hidden content you can get by talking to random NPCs who offer no quests.
This kind of content is there in the game but it is rare, like getting a pet by offering a drink you can only get from a dungeon, i wish Blizzard make a small team just for adding content to old … content! i mean old zones where there is nothing but quests and when you finish them there is nothing else.